Ethical brand; What is key element to it 2020? – Pahartah
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sustainable packaging

Ethical brand; What is key element to it 2020?

Ethical brand and sustainable packaging goes hand in hand:

For ethical brand, sustainable packaging is one for the main key element! When A brand claims their ethical beliefs and sustainable development, it is not just limited to the quality of the products, or the process of making, or even the life-cycle; Sustainable packaging is the main foundation for any ethical brand.

With the increase in awareness of global warming, deforestation, extinction of species majority of the upcoming and already existing brands are forming a sustainable brand, to support our only habitable planet. But what some people fail to understand; that sustainable fashion is not just about the process or the final product. but it’s the entire process from making, till the packaging. That will frame the main believe of any ethical fashion brand.

Know More about ‘Why is fast fashion seen as a trend and slow fashion as a monotonous lifestyle?’ at

Online shopping is growing so fast that the global online shopping market has predicted to hit 4 trillion this year; i.e. 2020 and in the US alone, it is expected to have 300 million online shoppers in 2023, that’s 91% of the entire country population. With the increase in the rate of percentage of online shoppers, also the packaging waste will increase just as much, maybe even double because of all the extra packaging wastes.

ethical brand packaging

Global plastic production had reached 380 million metric tons in 2015, with around 40% used solely just for the packaging. Plastic packaging is made of multiple polymers and numerous additives together with other adhesives. These chemicals are released in a large amount during the manufacture of the packaging shells and boxes. Other hazardous chemicals used in plastics are intermediates, monomers, solvents, surfactants, plasticizes, stabilizers and colourants. Imagine with the increase in the online retail; that has grown by 16% in last year, how much chemicals and toxins might have been exposed and leaked especially leading to marine pollution.

National Geography 


Packaging brings in the most amount of unnecessary waste, leading to:

platic packaging waste

  • land pollution: All the packaging wastes including the chemicals used to produce non-environmental friendly packaging are dumped in landfills, leads to the destruction of landfill area, because not only it cannot be decomposed but at the same time it releases toxic chemicals on land & air, which makes it even harder for the materials to decompose.


  • Water pollution: When we use plastics to create our packaging, we don’t think of the consequences and its after-effects. We don’t realize that the ocean is dumped with our packaging wastes, that leads to the overflow of it. This endangers water species and creates a harmful environment for them to live on because of all the chemicals and the plastic traps.


  • Climate change: Creation of plastics, use of chemicals and other toxins has led to an immense increase in the percentage of climate change, because of all the resources that have been used to create it all. Lack of resources leads to climate change and global warming; as our Mother Earth needs these basic calamities like, trees, water, clean air to function normally without any drawbacks.
  • Deforestation: When we create packaging boxes and its components, we are demanding for the chopping of trees, and these trees are cut down every time we place an online order. If these boxes are not recycled or if it’s not recyclable, then the percentage of deforestation is going to just rise within every year and this planet will be left with just countable number of trees.


This daily process is leading to a subconscious increase in the number of environmental hazards, because it’s not just packaging that’s creating a negative impact but also the creation of non-ethical lifestyle product brand, though some of the brands are working hard to work against this odd through natural dyeing and use natural fabrics.

landfeald packaging waste


Read More on ‘Why are Natural dyes the best form of coloured weave to be drooled upon?’


Let’s start becoming a responsible consumer and seller when it comes to packaging. We should start producing and accepting packaging from only those brands, who create a minimum amount of waste and who promote sustainable clothing or ethical brands with organic colours for a better tomorrow.

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